Blog2021-04-29T08:52:59+02:00

The complete guide to build & fund an esports organization

The complete guide to build & fund an esports organization

Learn how esports teams, organizations, and sports clubs can create solid and profitable revenue streams and secure the operation and development of their esports activities.

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Esports Funding Guide – presales and preparations in partnership sales

Esports Funding Guide - presales and preparations in partnership sales Before you start contacting any potential partners, make sure that you have a strong suite of services and products you can sell to a partner and make sure your presentation is strong and properly sells your brand. We just went over this, I am sure you did great! Now it is time for you to conduct research. What kind of partners will fit [...]

Esports Funding Guide – DNA – create your story

Esports Funding Guide - DNA - create your story You’ll find Nike’s mission statement on their website under the about section. It says, “Bring inspiration and innovation to every athlete in the world.” (Source: https://about.nike.com/) Behind that mission statement, Nike has created a story, vision, goals, and core values that all tie into each other in the form of their mission statement. Having a story to support your esports organization is important. Your [...]

Esports Funding Guide – DNA – Core values

Esports Funding Guide - DNA - core values Core Values are what support your vision and shape the culture of your esports organization. They are your organization's principles, beliefs, and philosophy. Try limiting yourself to five core values. Once you get beyond five it’s hard for your team to remember which are the most important. Here is an example of the Ninjas in Pajamas’ core values: We are passionate about our brands, businesses, [...]

Esports Funding Guide – DNA – Vision Statement

Esports Funding Guide - DNA - Vision This is what your company aspires to be which can be quite different from what your company is actually doing (your mission statement). When done right, your vision statement can and should help drive decisions and goals in your company. Here are some examples of some good vision statements: The Green Bay Packers’ (NFL team) vision is to become and remain the standard of excellence against [...]

Esports Funding Guide – DNA – define your mission statement

Identity your DNA - Mission Statement Before we start looking at money and sponsorships in esports we need to start with the basics. Every esports organization must describe its mission, two V´s (vision and values), and goals. An organization's mission, vision and values set the direction of the organization. These may sound like things that only large companies need (or have the time to do) but you will quickly find that without direction, [...]

Esports Funding Guide – the fundamentals

Esports Funding Guide - the fundamentals Running an esports team or organization is hard and expensive. This is written for esports teams, organizations and sports clubs working with esports. My mission is to provide a wide range of ideas and ammunition for potential revenue streams so you can develop and run profitable esports teams and organizations. In 2015, I founded what is now one of the biggest esports organizations in Denmark with several [...]

A little about PEGI

A little about PEGI PEGI (Pan European Game Information) In Denmark we see the PEGI recommendations as that, recommendations, not law. This means that we have esports clubs, and schools, where they offer training in CS:GO for youngsters, below the PEGI recommended age. Why? I believe that people learn best through trial and error. How can we learn to master things, if we don’t actually try and fail? This allows kids and adults to [...]

Step 8: Stop!

9 Steps to start an esports club Step 8: Stop! Evaluate and adjust. As time goes by, you will find goals or plans need to be changed or completely replaced. Make sure you, on the board, talk about the success of what you do. For example, if it doesn’t make sense to make a big esports tournament, well, don’t do it. Do more of what works, and do less of what is difficult or [...]

Esport Podcast – Episode 1: What is: Grassroots esports in sports clubs?

Episode 1: What is: Grassroots esports in sports clubs? 11 minutes (at least) of inspirational knowledge, how-to-guides and experiences on how to work with grassroots esports, by Martin Fritzen. By listening to this podcast, you will get series of real life experiences, great ideas and strategies mixed with facts, insights and practical proof-of-concepts that you can apply immediately, to work with grassroots esports. Anyone with interests in building successful grassroots esport organizations and [...]

Esports Funding Guide – The S-11 model – S FOR SUCCESS!

Esports Funding Guide - The S-11 model - S FOR SUCCESS! S for SUCCESS! Use this model. It is a contraction of all the advice and experiences I have gained over the last 20 years. Develop strong teams and work with great people. Build a unique mission statement based on your core values and vision. Set simple and clear goals. Plan 1, 2, and 3 years ahead. Reduce your costs. Understand why your [...]

Step 7: Let´s Gooooo!

9 Steps to start an esports club Step 7: Let´s Gooooo! Now your board has prepared everything as thoroughly as possible. You have competent people; you have a plan, goals, and strategies and have divided responsibilities and deadlines. So now it's about executing the plan. Esports clubs have many stakeholders and therefore you may find that many people want to meet and talk about what you are doing. Most municipalities and regions are [...]

Step 6: Who is doing what and when?

9 Steps to start an esports club Step 6: Who is doing what and when? Let’s make an operational plan. Your board has created a strategy for achieving your goals based on your game plan, values, mission, vision and general ideas. Now it is about putting it into action. The board should compile and prepare an operational plan for who is responsible for each task and by a certain deadline. The operational plan [...]

Step 5: Strategize!

9 Steps to start an esports club Step 5: Strategize! By this point your board has made a game plan and set relevant goals. Now you need to make a strategy for how to achieve these goals. A strategy can contain the answers to these questions: How do you select which games you want the group to be trained in? How do you find coaches for the relevant games? (Be specific here) How [...]

Step 4: Setting goals

9 Steps to start an esports club Step 4: Setting goals Right, with the board in place, and your newly formed framework, you are ready to start working on setting goals and operationalizing your plan. See the framework and plan as dynamic and remember that in just six months (or even less) there may be a lot of changes and it may require you to re-do some parts. Here are some suggestions for [...]

Esports Funding Guide – Inspiration from the esports industry: Razer

Esports Funding Guide - Inspiration from the esports industry: Razer Tobias Westfall Brøndum Community & Esports Specialist with Razer (Europe). I had several talks with Tobias, and here are some of his best ideas on how esport teams and organizations can work successfully with partners. When reaching out to potential partners, build a strong marketing deck that will explain who you are, what you do, how you can work with partners and where [...]

Step 2: Get in touch with people

9 Steps to start an esports club Step 2: Get in touch with people Here there are two ways to go: 1) You are already in a traditional sports club playing tennis, running or doing other cool activities. If so, you should set up a meeting with the club manager or board members and present your game plan. Ask if the sports club is interested in you starting up an esports division within [...]

Esport Podcast – Episode 2: Why is grassroots esports in sports clubs a good idea?

Episode 2: Why is grassroots esports in sports clubs a good idea? 11 minutes (at least) of inspirational knowledge, how-to-guides and experiences on how to work with grassroots esports, by Martin Fritzen. By listening to this podcast, you will get series of real life experiences, great ideas and strategies mixed with facts, insights and practical proof-of-concepts that you can apply immediately, to work with grassroots esports. Anyone with interests in building successful grassroots [...]

Esports Funding Guide – case study: Bredballe Esport

Self-Esteem & Esports What is ‘foreningsliv’? In Denmark, we have a unique history of playing sports together in clubs – we call them foreninger. In our foreninger, we meet in our spare time and play sports as a team or as a community of athletes in individual sports . To participate, one must be a paying member of the club. In a Danish sports club, you might meet your colleague or neighbor on [...]

Step 1: Start with the “why?”

9 Steps to start an esports club The first thing you should do is ask yourself the following question, “Why do I want to start an esports club?” Next, go somewhere where you can find inspiration and think of ideas (Note, you do not have to find the “right” answer, just brainstorm so you get an idea of what you will build – and how to do it). Ask yourself again, “Why start [...]

Q&A about esport with Martin Fritzen

Esports in Denmark Should grassroots sports organizations enter the esports field? And if so, what approach (including the types of activities) should be used? Yes, indeed. Esports fit really well with other sports clubs and grassroots sports organizations. What I have learned is that, it is all about relevancy. If you are a grassroots sports club, and you want to include esports, you’ll want to ask your local community for their input. Facilitate [...]

Esport Funding Guide – typical mistakes when talking to investors

Esports Funding Guide - typical mistakes when talking to investors Talking to angel investors and trying to land a seed investment could be the way you want to fund your goals. Based on interviews with IPO Capital and a few other investors, here are the main mistakes esports teams and organizations made when talking to investors that led them to fail. IPO Capital invest capital as well as provide access to strategic human [...]

9 Steps to start an esports club

Esports in Denmark Now I want to share my personal experiences from building a grassroots esports club. Let´s go! This guide is based on my experiences from founding and being chairman of the board at an esport association in Denmark. The esports association is one of the biggest esports club in Denmark, with 250+ paying members and 70+ volunteer trainers and managers, as of January 2018. Why start an esports club or association? I [...]

A Case Study: DGI Esport in Denmark

A Case Study: DGI Esport in Denmark DGI is a national umbrella organization for more than 6,000 local sports associations and clubs in Denmark. The sports clubs represent more than 1.5 million active members and a wide array of activities including for example gymnastics, badminton, basketball, handball, shooting, volleyball, swimming, tennis and various martial arts. With 15 regional offices across the country, DGI covers all of Denmark as well as a small part [...]

My personal favorite way of esports

Esports in Denmark My personal favorite way of esport I love that esports are becoming more and more a part of sports clubs and the educational system. Why? Because my heart beats passionately for “little Michael” or “little Sarah” (all children growing up) who love to play games on their computer, phone or tablet. I, especially, feel for those who have not been given the proper respect, or recognition for their personal growth [...]

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