Blog2020-11-15T14:18:05+01:00

Esports Funding Guide – creating your sales and marketing deck

Esports Funding Guide - creating your sales and marketing deck Want to learn how to fund esports activities? Learn how esports teams, organizations and sports clubs can create solid and profitable revenue streams and secure the operation and development of their esports activities. Get the latest book: "Esport Funding Guide" - right here! How to create partnership material Be simple and intelligent when you create the presentation of your esports organization, the [...]

Esports Funding Guide – 25 ideas for generating revenue in esports

Esport funding guide - 25 ideas for generating revenue in esports Want to learn how to fund esports activities? Learn how esports teams, organizations and sports clubs can create solid and profitable revenue streams and secure the operation and development of their esports activities. Get the latest book: "Esport Funding Guide" - right here! How to find profitable revenue streams for your esports team, organization or sports club. Look locally first Now [...]

Esports Funding Guide – guide to fundraising and grants

Esports Funding Guide - guide to fundraising and grants There are a number of different funds that provide subsidies to organizations and to promote, among other things, sporting, and popular cultural initiatives. All approved organizations have the option to apply for various forms of financial support for new activities, projects and equipment purchases. Use Google to find funds and grants at the local, regional, national and international levels, and start applying for the [...]

Esports Funding Guide – The S-11 model – S FOR SUCCESS!

Esports Funding Guide - The S-11 model - S FOR SUCCESS! S for SUCCESS! Use this model. It is a contraction of all the advice and experiences I have gained over the last 20 years. Develop strong teams and work with great people. Build a unique mission statement based on your core values and vision. Set simple and clear goals. Plan 1, 2, and 3 years ahead. Reduce your costs. Understand why your [...]

Esport Podcast – Episode 1: What is: Grassroots esports in sports clubs?

Episode 1: What is: Grassroots esports in sports clubs? 11 minutes (at least) of inspirational knowledge, how-to-guides and experiences on how to work with grassroots esports, by Martin Fritzen. By listening to this podcast, you will get series of real life experiences, great ideas and strategies mixed with facts, insights and practical proof-of-concepts that you can apply immediately, to work with grassroots esports. Anyone with interests in building successful grassroots esport organizations and [...]

Esports Funding Guide – Inspiration from the esports industry: Razer

Esports Funding Guide - Inspiration from the esports industry: Razer Tobias Westfall Brøndum Community & Esports Specialist with Razer (Europe). I had several talks with Tobias, and here are some of his best ideas on how esport teams and organizations can work successfully with partners. When reaching out to potential partners, build a strong marketing deck that will explain who you are, what you do, how you can work with partners and where [...]

Esports Funding Guide – Inspiration from the esports industry: Red Bull

Esports Funding Guide - Inspiration from the esports industry: Red Bull Insights and advice from talks with Andreas Bjerrum Larsen & Kasper Kjempff, Red Bull Denmark. "8 pointers to consider before contacting a potential partner” – from my talks with Andreas and Kasper at Red Bull Denmark. 1) Who are you and why are you unique? Describe who you are as a human being, what are you passionate about, what is your inner [...]

Esports & Labor Skills

Esports & Labor Skills I have also analyzed some research and data on the effect of gaming on labor skills. I have always suspected a positive relationship between gaming skills and skills that could be applicable in other professional industries so I wanted to look more into it. I discovered that the research does suggest that video gaming can improve labor skills, however, the evidence on the effects on cognitive and motivational skills [...]

Esport Podcast – Episode 2: Why is grassroots esports in sports clubs a good idea?

Episode 2: Why is grassroots esports in sports clubs a good idea? 11 minutes (at least) of inspirational knowledge, how-to-guides and experiences on how to work with grassroots esports, by Martin Fritzen. By listening to this podcast, you will get series of real life experiences, great ideas and strategies mixed with facts, insights and practical proof-of-concepts that you can apply immediately, to work with grassroots esports. Anyone with interests in building successful grassroots [...]

Step 8: Stop!

9 Steps to start an esports club Step 8: Stop! Evaluate and adjust. As time goes by, you will find goals or plans need to be changed or completely replaced. Make sure you, on the board, talk about the success of what you do. For example, if it doesn’t make sense to make a big esports tournament, well, don’t do it. Do more of what works, and do less of what is difficult or [...]

What about money and huge prize pools in grassroots esports?

What about money and huge prize pools in grassroots esports? Personally, I do not like money or huge prize pools in grassroots esports for the simple reason that I have seen how players can enjoy playing just for the fun of it—the friendships, the experiences and the pride of winning. Don’t get me wrong, I think it’s fine to have prizes for the winners, best teams, best players, and all that. And prizes [...]

Esports, the educational way

Esports in Denmark In Denmark, we are seeing more and more primary and secondary schools, as well as higher educational institutions, offering esports classes and courses. This puts esports directly in the educational curriculum. Esports courses are currently considered a sport or an extra-curricular subject. Different schools offer different esports courses, some of which have 200+ students and major classrooms with state-of-the-art-gaming setups specific for esports. Others offer advanced esports courses in gaming [...]

Esports, the sports club way

Esports in Denmark Esports, the sports club way Right now, esports are tapping into traditional sports clubs across Denmark. Nearly two million Danes are members of the 61 national federations that are a part of the Sports Confederation of Denmark. Football is the most popular sport with almost 350,000 members followed by golf and swimming. Gymnastics, handball, badminton, horseback riding, tennis and sailing are among other popular sports. Approximately 800,000 adult Danes and [...]

Esports, the community way

Esports in Denmark Esports, the community way So you must think I can’t count, but actually, there’s a fourth way to esports – bootstrapping, the old-school-way of doing esports. This is more gaming-related and takes place when gamers in clans, guilds, or other gaming and esports communities (typically online – through a game client) join forces, create teams, and start entering tournaments and competitions together and/or with friends. You can easily create an [...]

9 Steps to start an esports club

Esports in Denmark Now I want to share my personal experiences from building a grassroots esports club. Let´s go! This guide is based on my experiences from founding and being chairman of the board at an esport association in Denmark. The esports association is one of the biggest esports club in Denmark, with 250+ paying members and 70+ volunteer trainers and managers, as of January 2018. Why start an esports club or association? I [...]

Step 1: Start with the “why?”

9 Steps to start an esports club The first thing you should do is ask yourself the following question, “Why do I want to start an esports club?” Next, go somewhere where you can find inspiration and think of ideas (Note, you do not have to find the “right” answer, just brainstorm so you get an idea of what you will build – and how to do it). Ask yourself again, “Why start [...]

Step 4: Setting goals

9 Steps to start an esports club Step 4: Setting goals Right, with the board in place, and your newly formed framework, you are ready to start working on setting goals and operationalizing your plan. See the framework and plan as dynamic and remember that in just six months (or even less) there may be a lot of changes and it may require you to re-do some parts. Here are some suggestions for [...]

Step 5: Strategize!

9 Steps to start an esports club Step 5: Strategize! By this point your board has made a game plan and set relevant goals. Now you need to make a strategy for how to achieve these goals. A strategy can contain the answers to these questions: How do you select which games you want the group to be trained in? How do you find coaches for the relevant games? (Be specific here) How [...]

Step 6: Who is doing what and when?

9 Steps to start an esports club Step 6: Who is doing what and when? Let’s make an operational plan. Your board has created a strategy for achieving your goals based on your game plan, values, mission, vision and general ideas. Now it is about putting it into action. The board should compile and prepare an operational plan for who is responsible for each task and by a certain deadline. The operational plan [...]

Step 7: Let´s Gooooo!

9 Steps to start an esports club Step 7: Let´s Gooooo! Now your board has prepared everything as thoroughly as possible. You have competent people; you have a plan, goals, and strategies and have divided responsibilities and deadlines. So now it's about executing the plan. Esports clubs have many stakeholders and therefore you may find that many people want to meet and talk about what you are doing. Most municipalities and regions are [...]

A little about gambling

Gambling Gambling, skin betting, casinos, betting, money, wins, losses – are all words we see as a part of our esports world. In Denmark we (at DGI) work closely with The Danish Gambling Authority and the National Center for Gambling Addiction to ensure that we provide a large amount of information, education, training and courses to esports clubs, parents, managers, coaches, schools – and of course, the players themselves. Our intention is to create [...]

Self-Esteem & Esports

Self-Esteem & Esports All over the world, we have boys and girls - men and women who love esports. All types of people love to play games on their computer, console, tablet or phone – some in groups and some alone. This fact, in its self, is a dilemma, because many of the people closest to the gamer, like friends and colleagues, do not get it – the love for the sports. Even [...]

A little about PEGI

A little about PEGI PEGI (Pan European Game Information) In Denmark we see the PEGI recommendations as that, recommendations, not law. This means that we have esports clubs, and schools, where they offer training in CS:GO for youngsters, below the PEGI recommended age. Why? I believe that people learn best through trial and error. How can we learn to master things, if we don’t actually try and fail? This allows kids and adults to [...]

Esports Funding Guide – the fundamentals

Esports Funding Guide - the fundamentals Running an esports team or organization is hard and expensive. This is written for esports teams, organizations and sports clubs working with esports. My mission is to provide a wide range of ideas and ammunition for potential revenue streams so you can develop and run profitable esports teams and organizations. In 2015, I founded what is now one of the biggest esports organizations in Denmark with several [...]