Blog2022-01-03T13:04:21+01:00

The complete guide to build & fund an esports organization

The complete guide to build & fund an esports organization

Learn how esports teams, organizations, and sports clubs can create solid and profitable revenue streams and secure the operation and development of their esports activities.

Get the latest online course – right here!

Esports Funding Guide – Inspiration from the esports industry: Razer

Esports Funding Guide - Inspiration from the esports industry: Razer Tobias Westfall Brøndum Community & Esports Specialist with Razer (Europe). I had several talks with Tobias, and here are some of his best ideas on how esport teams and organizations can work successfully with partners. When reaching out to potential partners, build a strong marketing deck that will explain who you are, what you do, how you can work with partners and where [...]

Step 2: Get in touch with people

9 Steps to start an esports club Step 2: Get in touch with people Here there are two ways to go: 1) You are already in a traditional sports club playing tennis, running or doing other cool activities. If so, you should set up a meeting with the club manager or board members and present your game plan. Ask if the sports club is interested in you starting up an esports division within [...]

Esport Podcast – Episode 2: Why is grassroots esports in sports clubs a good idea?

Episode 2: Why is grassroots esports in sports clubs a good idea? 11 minutes (at least) of inspirational knowledge, how-to-guides and experiences on how to work with grassroots esports, by Martin Fritzen. By listening to this podcast, you will get series of real life experiences, great ideas and strategies mixed with facts, insights and practical proof-of-concepts that you can apply immediately, to work with grassroots esports. Anyone with interests in building successful grassroots [...]

Esports Funding Guide – case study: Bredballe Esport

Self-Esteem & Esports What is ‘foreningsliv’? In Denmark, we have a unique history of playing sports together in clubs – we call them foreninger. In our foreninger, we meet in our spare time and play sports as a team or as a community of athletes in individual sports . To participate, one must be a paying member of the club. In a Danish sports club, you might meet your colleague or neighbor on [...]

Step 1: Start with the “why?”

9 Steps to start an esports club The first thing you should do is ask yourself the following question, “Why do I want to start an esports club?” Next, go somewhere where you can find inspiration and think of ideas (Note, you do not have to find the “right” answer, just brainstorm so you get an idea of what you will build – and how to do it). Ask yourself again, “Why start [...]

Q&A about esport with Martin Fritzen

Esports in Denmark Should grassroots sports organizations enter the esports field? And if so, what approach (including the types of activities) should be used? Yes, indeed. Esports fit really well with other sports clubs and grassroots sports organizations. What I have learned is that, it is all about relevancy. If you are a grassroots sports club, and you want to include esports, you’ll want to ask your local community for their input. Facilitate [...]

Esport Funding Guide – typical mistakes when talking to investors

Esports Funding Guide - typical mistakes when talking to investors Talking to angel investors and trying to land a seed investment could be the way you want to fund your goals. Based on interviews with IPO Capital and a few other investors, here are the main mistakes esports teams and organizations made when talking to investors that led them to fail. IPO Capital invest capital as well as provide access to strategic human [...]

9 Steps to start an esports club

Esports in Denmark Now I want to share my personal experiences from building a grassroots esports club. Let´s go! This guide is based on my experiences from founding and being chairman of the board at an esport association in Denmark. The esports association is one of the biggest esports club in Denmark, with 250+ paying members and 70+ volunteer trainers and managers, as of January 2018. Why start an esports club or association? I [...]

My personal favorite way of esports

Esports in Denmark My personal favorite way of esport I love that esports are becoming more and more a part of sports clubs and the educational system. Why? Because my heart beats passionately for “little Michael” or “little Sarah” (all children growing up) who love to play games on their computer, phone or tablet. I, especially, feel for those who have not been given the proper respect, or recognition for their personal growth [...]

Esports Funding Guide – guide to fundraising and grants

Esports Funding Guide - guide to fundraising and grants There are a number of different funds that provide subsidies to organizations and to promote, among other things, sporting, and popular cultural initiatives. All approved organizations have the option to apply for various forms of financial support for new activities, projects and equipment purchases. Use Google to find funds and grants at the local, regional, national and international levels, and start applying for the [...]

Esports & Labor Skills

Esports & Labor Skills I have also analyzed some research and data on the effect of gaming on labor skills. I have always suspected a positive relationship between gaming skills and skills that could be applicable in other professional industries so I wanted to look more into it. I discovered that the research does suggest that video gaming can improve labor skills, however, the evidence on the effects on cognitive and motivational skills [...]

Esports, the community way

Esports in Denmark Esports, the community way So you must think I can’t count, but actually, there’s a fourth way to esports – bootstrapping, the old-school-way of doing esports. This is more gaming-related and takes place when gamers in clans, guilds, or other gaming and esports communities (typically online – through a game client) join forces, create teams, and start entering tournaments and competitions together and/or with friends. You can easily create an [...]

Self-Esteem & Esports

Self-Esteem & Esports All over the world, we have boys and girls - men and women who love esports. All types of people love to play games on their computer, console, tablet or phone – some in groups and some alone. This fact, in its self, is a dilemma, because many of the people closest to the gamer, like friends and colleagues, do not get it – the love for the sports. Even [...]

Esports, the sports club way

Esports in Denmark Esports, the sports club way Right now, esports are tapping into traditional sports clubs across Denmark. Nearly two million Danes are members of the 61 national federations that are a part of the Sports Confederation of Denmark. Football is the most popular sport with almost 350,000 members followed by golf and swimming. Gymnastics, handball, badminton, horseback riding, tennis and sailing are among other popular sports. Approximately 800,000 adult Danes and [...]

Esports, the educational way

Esports in Denmark In Denmark, we are seeing more and more primary and secondary schools, as well as higher educational institutions, offering esports classes and courses. This puts esports directly in the educational curriculum. Esports courses are currently considered a sport or an extra-curricular subject. Different schools offer different esports courses, some of which have 200+ students and major classrooms with state-of-the-art-gaming setups specific for esports. Others offer advanced esports courses in gaming [...]

Should we be afraid of computer games and grassroots esports?

Should we be afraid of computer games and grassroots esports? The answer is simple, no. I believe in “everything in moderation”. It’s natural to fear new things, especially new technology. I have collected four anecdotes about new technology through the years and the skepticism around each one. The printed book In the 1500s a German goldsmith named Johnn Gutenberg invented a machine that changed the world: the printing press. The books and materials [...]

Esports, the commercial way

Esports in Denmark Esports, the commercial way In Denmark, we have three ways of doing esports. I’ll walk you through each one – it might be of inspiration to you and others.. This kind of esports is the “easy” kind; venture capitalists (VCs), businesses, brands and/or individual founders and business owners, join competencies, experience and capital, and create an esports organization. It typically contains at least one esports team, sometimes more. They form [...]

What about money and huge prize pools in grassroots esports?

What about money and huge prize pools in grassroots esports? Personally, I do not like money or huge prize pools in grassroots esports for the simple reason that I have seen how players can enjoy playing just for the fun of it—the friendships, the experiences and the pride of winning. Don’t get me wrong, I think it’s fine to have prizes for the winners, best teams, best players, and all that. And prizes [...]

A little about gambling

Gambling Gambling, skin betting, casinos, betting, money, wins, losses – are all words we see as a part of our esports world. In Denmark we (at DGI) work closely with The Danish Gambling Authority and the National Center for Gambling Addiction to ensure that we provide a large amount of information, education, training and courses to esports clubs, parents, managers, coaches, schools – and of course, the players themselves. Our intention is to create [...]

Esports Funding Guide – partnership management in esports

Esports Funding Guide - partnership management in esports Now that you have closed some partnerships, you have to keep your partners happy. The general rule in partnership management or “customer success”, is happiness. Keep your partners happy, and they will stay with you. If the partnership still makes sense of course. If the partnership is negative in anyway or takes up too many resources, you need to talk to each other to understand [...]

Esports Funding Guide – 25 ideas for generating revenue in esports

Esport funding guide - 25 ideas for generating revenue in esports Want to learn how to fund esports activities? Learn how esports teams, organizations and sports clubs can create solid and profitable revenue streams and secure the operation and development of their esports activities. Get the latest book: "Esport Funding Guide" - right here! How to find profitable revenue streams for your esports team, organization or sports club. Look locally first Now [...]

Esports Funding Guide – creating your sales and marketing deck

Esports Funding Guide - creating your sales and marketing deck Want to learn how to fund esports activities? Learn how esports teams, organizations and sports clubs can create solid and profitable revenue streams and secure the operation and development of their esports activities. Get the latest book: "Esport Funding Guide" - right here! How to create partnership material Be simple and intelligent when you create the presentation of your esports organization, the [...]

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