Blog2020-10-10T17:01:25+02:00

Esports Funding Guide – DNA – how much money do you need?

Esports Funding Guide - DNA - how much money do you need? How much money do you need, by when and for what? In order to figure this out, you’ll need to start by setting some goals, initiatives, and timelines. Setting goals Now that you have identified who you are and what your purpose is as an organization, you can move your attention to your goals and efforts. Start by describing your goals [...]

Esports Funding Guide – DNA – define the management team

Esports Funding Guide - DNA - define your management team Why do you need to define your management team? Investors, brands and partners invest in great teams, want to work with powerful and talented people, and most of all want to be a part of your company’s success. Therefore, it is extremely important that you sit down with your management team and describe who you are, what you have done, why you are [...]

Esports Funding Guide – DNA – budget

Esports Funding Guide - DNA - budget You are going to need to make a budget of all your expected expenses and income. The biggest mistake esports organizations make is forgetting to plan. Having financial plans for the next year, two years and even three years, helps your organization and demonstrates to your community that you’ve got things under control. Consider the following categories when building your budget: Facilities If you do not [...]

Esports Funding Guide – DNA – defining your services and products

Esports Funding Guide - Defining your services and products What can you offer a new partner? Show your brand identity It’s true that you can’t judge a book by its cover, but it’s also true that books are often recognized by their cover. Whether you are dealing with a small team, or international competition, you cannot introduce yourself with an inaccurate image. Invest your time and resources on a logo design and a [...]

Esports Funding Guide – presales and preparations in partnership sales

Esports Funding Guide - presales and preparations in partnership sales Before you start contacting any potential partners, make sure that you have a strong suite of services and products you can sell to a partner and make sure your presentation is strong and properly sells your brand. We just went over this, I am sure you did great! Now it is time for you to conduct research. What kind of partners will fit [...]

Esports Funding Guide – closing sales in esports partnership sales

Esports Funding Guide - closing sales in esports partnership sales Now you have a CRM system full of interesting and relevant potential partners to call and with whom you can schedule meetings. I have spent over 20 years in sales and business development, allow me to share some of my best experiences with you so you can be as successful as possible at selling partnerships. Feel happy Before you do anything, you should [...]

Esports Funding Guide – partnership management in esports

Esports Funding Guide - partnership management in esports Now that you have closed some partnerships, you have to keep your partners happy. The general rule in partnership management or “customer success”, is happiness. Keep your partners happy, and they will stay with you. If the partnership still makes sense of course. If the partnership is negative in anyway or takes up too many resources, you need to talk to each other to understand [...]

Esports Funding Guide – guide to fundraising and grants

Esports Funding Guide - guide to fundraising and grants There are a number of different funds that provide subsidies to organizations and to promote, among other things, sporting, and popular cultural initiatives. All approved organizations have the option to apply for various forms of financial support for new activities, projects and equipment purchases. Use Google to find funds and grants at the local, regional, national and international levels, and start applying for the [...]

Esport Funding Guide – typical mistakes when talking to investors

Esports Funding Guide - typical mistakes when talking to investors Talking to angel investors and trying to land a seed investment could be the way you want to fund your goals. Based on interviews with IPO Capital and a few other investors, here are the main mistakes esports teams and organizations made when talking to investors that led them to fail. IPO Capital invest capital as well as provide access to strategic human [...]

Esports Funding Guide – case study: Bredballe Esport

Self-Esteem & Esports What is ‘foreningsliv’? In Denmark, we have a unique history of playing sports together in clubs – we call them foreninger. In our foreninger, we meet in our spare time and play sports as a team or as a community of athletes in individual sports . To participate, one must be a paying member of the club. In a Danish sports club, you might meet your colleague or neighbor on [...]

Esports Funding Guide – The S-11 model – S FOR SUCCESS!

Esports Funding Guide - The S-11 model - S FOR SUCCESS! S for SUCCESS! Use this model. It is a contraction of all the advice and experiences I have gained over the last 20 years. Develop strong teams and work with great people. Build a unique mission statement based on your core values and vision. Set simple and clear goals. Plan 1, 2, and 3 years ahead. Reduce your costs. Understand why your [...]

Esport Podcast – Episode 1: What is: Grassroots esports in sports clubs?

Episode 1: What is: Grassroots esports in sports clubs? 11 minutes (at least) of inspirational knowledge, how-to-guides and experiences on how to work with grassroots esports, by Martin Fritzen. By listening to this podcast, you will get series of real life experiences, great ideas and strategies mixed with facts, insights and practical proof-of-concepts that you can apply immediately, to work with grassroots esports. Anyone with interests in building successful grassroots esport organizations and [...]

Should we be afraid of computer games and grassroots esports?

Should we be afraid of computer games and grassroots esports? The answer is simple, no. I believe in “everything in moderation”. It’s natural to fear new things, especially new technology. I have collected four anecdotes about new technology through the years and the skepticism around each one. The printed book In the 1500s a German goldsmith named Johnn Gutenberg invented a machine that changed the world: the printing press. The books and materials [...]

Q&A about esport with Martin Fritzen

Esports in Denmark Should grassroots sports organizations enter the esports field? And if so, what approach (including the types of activities) should be used? Yes, indeed. Esports fit really well with other sports clubs and grassroots sports organizations. What I have learned is that, it is all about relevancy. If you are a grassroots sports club, and you want to include esports, you’ll want to ask your local community for their input. Facilitate [...]

Esports Funding Guide – Inspiration from the esports industry: Razer

Esports Funding Guide - Inspiration from the esports industry: Razer Tobias Westfall Brøndum Community & Esports Specialist with Razer (Europe). I had several talks with Tobias, and here are some of his best ideas on how esport teams and organizations can work successfully with partners. When reaching out to potential partners, build a strong marketing deck that will explain who you are, what you do, how you can work with partners and where [...]

Step 2: Get in touch with people

9 Steps to start an esports club Step 2: Get in touch with people Here there are two ways to go: 1) You are already in a traditional sports club playing tennis, running or doing other cool activities. If so, you should set up a meeting with the club manager or board members and present your game plan. Ask if the sports club is interested in you starting up an esports division within [...]

Esports, the commercial way

Esports in Denmark Esports, the commercial way In Denmark, we have three ways of doing esports. I’ll walk you through each one – it might be of inspiration to you and others.. This kind of esports is the “easy” kind; venture capitalists (VCs), businesses, brands and/or individual founders and business owners, join competencies, experience and capital, and create an esports organization. It typically contains at least one esports team, sometimes more. They form [...]

My personal favorite way of esports

Esports in Denmark My personal favorite way of esport I love that esports are becoming more and more a part of sports clubs and the educational system. Why? Because my heart beats passionately for “little Michael” or “little Sarah” (all children growing up) who love to play games on their computer, phone or tablet. I, especially, feel for those who have not been given the proper respect, or recognition for their personal growth [...]

Step 9: Keep going!

9 Steps to start an esports club Step 9: Keep going! Next up - operations and development! The months following the start of your esports club will include evaluation, customization and execution of your plans. In my esports association, it was important to first find the right format for training and practicing. We discussed and implemented the following: How to recruit the right coaches and managers (unpaid/volunteer) Customized meeting agendas New games, new [...]

A Case Study: DGI Esport in Denmark

A Case Study: DGI Esport in Denmark DGI is a national umbrella organization for more than 6,000 local sports associations and clubs in Denmark. The sports clubs represent more than 1.5 million active members and a wide array of activities including for example gymnastics, badminton, basketball, handball, shooting, volleyball, swimming, tennis and various martial arts. With 15 regional offices across the country, DGI covers all of Denmark as well as a small part [...]

Esports Funding Guide – Inspiration from the esports industry: Red Bull

Esports Funding Guide - Inspiration from the esports industry: Red Bull Insights and advice from talks with Andreas Bjerrum Larsen & Kasper Kjempff, Red Bull Denmark. "8 pointers to consider before contacting a potential partner” – from my talks with Andreas and Kasper at Red Bull Denmark. 1) Who are you and why are you unique? Describe who you are as a human being, what are you passionate about, what is your inner [...]