Esports Funding Guide - Inspiration from the esports industry: Razer Tobias Westfall Brøndum Community & Esports Specialist with Razer (Europe). I had several talks with Tobias, and here are some of his best ideas on how esport teams and organizations can work successfully with partners. When reaching out to potential partners, build a strong marketing deck that will explain who you are, what you do, how you can work with partners and where [...]

Esports Funding Guide - Inspiration from the esports industry: Red Bull Insights and advice from talks with Andreas Bjerrum Larsen & Kasper Kjempff, Red Bull Denmark. "8 pointers to consider before contacting a potential partner” – from my talks with Andreas and Kasper at Red Bull Denmark. 1) Who are you and why are you unique? Describe who you are as a human being, what are you passionate about, what is your inner [...]

Esports Funding Guide - The S-11 model - S FOR SUCCESS! S for SUCCESS! Use this model. It is a contraction of all the advice and experiences I have gained over the last 20 years. Develop strong teams and work with great people. Build a unique mission statement based on your core values and vision. Set simple and clear goals. Plan 1, 2, and 3 years ahead. Reduce your costs. Understand why your [...]

Identity your DNA - Mission Statement Before we start looking at money and sponsorships in esports we need to start with the basics. Every esports organization must describe its mission, two V´s (vision and values), and goals. An organization's mission, vision and values set the direction of the organization. These may sound like things that only large companies need (or have the time to do) but you will quickly find that without direction, [...]

Esports Funding Guide - DNA - Vision This is what your company aspires to be which can be quite different from what your company is actually doing (your mission statement). When done right, your vision statement can and should help drive decisions and goals in your company. Here are some examples of some good vision statements: The Green Bay Packers’ (NFL team) vision is to become and remain the standard of excellence against [...]

Esports Funding Guide - DNA - core values Core Values are what support your vision and shape the culture of your esports organization. They are your organization's principles, beliefs, and philosophy. Try limiting yourself to five core values. Once you get beyond five it’s hard for your team to remember which are the most important. Here is an example of the Ninjas in Pajamas’ core values: We are passionate about our brands, businesses, [...]

The complete guide to build & fund an esports organization Learn how esports teams, organizations, and sports clubs can create solid and profitable revenue streams and secure the operation and development of their esports activities. Get the latest online course - right here! Esports Funding Guide - DNA - Setting goals Goals are important to serve as a compass so you know where and how to steer your boat. Without goals, your [...]

Esports Funding Guide - DNA - create your story You’ll find Nike’s mission statement on their website under the about section. It says, “Bring inspiration and innovation to every athlete in the world.” (Source: https://about.nike.com/) Behind that mission statement, Nike has created a story, vision, goals, and core values that all tie into each other in the form of their mission statement. Having a story to support your esports organization is important. Your [...]

Esports Funding Guide - DNA - how much money do you need? How much money do you need, by when and for what? In order to figure this out, you’ll need to start by setting some goals, initiatives, and timelines. Setting goals Now that you have identified who you are and what your purpose is as an organization, you can move your attention to your goals and efforts. Start by describing your goals [...]

Esports Funding Guide - DNA - define your management team Why do you need to define your management team? Investors, brands and partners invest in great teams, want to work with powerful and talented people, and most of all want to be a part of your company’s success. Therefore, it is extremely important that you sit down with your management team and describe who you are, what you have done, why you are [...]

Esports Funding Guide - Defining your services and products What can you offer a new partner? Show your brand identity It’s true that you can’t judge a book by its cover, but it’s also true that books are often recognized by their cover. Whether you are dealing with a small team, or international competition, you cannot introduce yourself with an inaccurate image. Invest your time and resources on a logo design and a [...]

Esports Funding Guide - closing sales in esports partnership sales Now you have a CRM system full of interesting and relevant potential partners to call and with whom you can schedule meetings. I have spent over 20 years in sales and business development, allow me to share some of my best experiences with you so you can be as successful as possible at selling partnerships. Feel happy Before you do anything, you should [...]

Esports Funding Guide - partnership management in esports Now that you have closed some partnerships, you have to keep your partners happy. The general rule in partnership management or “customer success”, is happiness. Keep your partners happy, and they will stay with you. If the partnership still makes sense of course. If the partnership is negative in anyway or takes up too many resources, you need to talk to each other to understand [...]