The complete guide to build & fund an esports organization
Learn how esports teams, organizations, and sports clubs can create solid and profitable revenue streams and secure the operation and development of their esports activities.
Esport Podcast – Episode 2: Why is grassroots esports in sports clubs a good idea?
Episode 2: Why is grassroots esports in sports clubs a good idea? 11 minutes (at least) of inspirational knowledge, how-to-guides and experiences on how to work with grassroots esports, by Martin Fritzen. By listening to this podcast, you will get series of real life experiences, great ideas and strategies mixed with facts, insights and practical proof-of-concepts that you can apply immediately, to work with grassroots esports. Anyone with interests in building successful grassroots [...]
Step 2: Get in touch with people
9 Steps to start an esports club Step 2: Get in touch with people Here there are two ways to go: 1) You are already in a traditional sports club playing tennis, running or doing other cool activities. If so, you should set up a meeting with the club manager or board members and present your game plan. Ask if the sports club is interested in you starting up an esports division within [...]
Esports Funding Guide – Inspiration from the esports industry: Razer
Esports Funding Guide - Inspiration from the esports industry: Razer Tobias Westfall Brøndum Community & Esports Specialist with Razer (Europe). I had several talks with Tobias, and here are some of his best ideas on how esport teams and organizations can work successfully with partners. When reaching out to potential partners, build a strong marketing deck that will explain who you are, what you do, how you can work with partners and where [...]
Step 3: Finding alliances and board members
9 Steps to start an esports club Step 3: Finding alliances and board members When I started the esport association, I met with the chairman of the board and he asked me to bring my game plan and eight names for the esports board. The following week I came back with 14 pages of a detailed game plan and a list of ten people, who I wanted to be part of the esports [...]
Step 4: Setting goals
9 Steps to start an esports club Step 4: Setting goals Right, with the board in place, and your newly formed framework, you are ready to start working on setting goals and operationalizing your plan. See the framework and plan as dynamic and remember that in just six months (or even less) there may be a lot of changes and it may require you to re-do some parts. Here are some suggestions for [...]
Esports Funding Guide – Inspiration from the esports industry: Red Bull
Esports Funding Guide - Inspiration from the esports industry: Red Bull Insights and advice from talks with Andreas Bjerrum Larsen & Kasper Kjempff, Red Bull Denmark. "8 pointers to consider before contacting a potential partner” – from my talks with Andreas and Kasper at Red Bull Denmark. 1) Who are you and why are you unique? Describe who you are as a human being, what are you passionate about, what is your inner [...]
Step 5: Strategize!
9 Steps to start an esports club Step 5: Strategize! By this point your board has made a game plan and set relevant goals. Now you need to make a strategy for how to achieve these goals. A strategy can contain the answers to these questions: How do you select which games you want the group to be trained in? How do you find coaches for the relevant games? (Be specific here) How [...]
Step 6: Who is doing what and when?
9 Steps to start an esports club Step 6: Who is doing what and when? Let’s make an operational plan. Your board has created a strategy for achieving your goals based on your game plan, values, mission, vision and general ideas. Now it is about putting it into action. The board should compile and prepare an operational plan for who is responsible for each task and by a certain deadline. The operational plan [...]
Step 7: Let´s Gooooo!
9 Steps to start an esports club Step 7: Let´s Gooooo! Now your board has prepared everything as thoroughly as possible. You have competent people; you have a plan, goals, and strategies and have divided responsibilities and deadlines. So now it's about executing the plan. Esports clubs have many stakeholders and therefore you may find that many people want to meet and talk about what you are doing. Most municipalities and regions are [...]
Esports Funding Guide – The S-11 model – S FOR SUCCESS!
Esports Funding Guide - The S-11 model - S FOR SUCCESS! S for SUCCESS! Use this model. It is a contraction of all the advice and experiences I have gained over the last 20 years. Develop strong teams and work with great people. Build a unique mission statement based on your core values and vision. Set simple and clear goals. Plan 1, 2, and 3 years ahead. Reduce your costs. Understand why your [...]
Esport Podcast – Episode 1: What is: Grassroots esports in sports clubs?
Episode 1: What is: Grassroots esports in sports clubs? 11 minutes (at least) of inspirational knowledge, how-to-guides and experiences on how to work with grassroots esports, by Martin Fritzen. By listening to this podcast, you will get series of real life experiences, great ideas and strategies mixed with facts, insights and practical proof-of-concepts that you can apply immediately, to work with grassroots esports. Anyone with interests in building successful grassroots esport organizations and [...]
Step 8: Stop!
9 Steps to start an esports club Step 8: Stop! Evaluate and adjust. As time goes by, you will find goals or plans need to be changed or completely replaced. Make sure you, on the board, talk about the success of what you do. For example, if it doesn’t make sense to make a big esports tournament, well, don’t do it. Do more of what works, and do less of what is difficult or [...]
Step 9: Keep going!
9 Steps to start an esports club Step 9: Keep going! Next up - operations and development! The months following the start of your esports club will include evaluation, customization and execution of your plans. In my esports association, it was important to first find the right format for training and practicing. We discussed and implemented the following: How to recruit the right coaches and managers (unpaid/volunteer) Customized meeting agendas New games, new [...]
A little about PEGI
A little about PEGI PEGI (Pan European Game Information) In Denmark we see the PEGI recommendations as that, recommendations, not law. This means that we have esports clubs, and schools, where they offer training in CS:GO for youngsters, below the PEGI recommended age. Why? I believe that people learn best through trial and error. How can we learn to master things, if we don’t actually try and fail? This allows kids and adults to [...]
Esports Funding Guide – the fundamentals
Esports Funding Guide - the fundamentals Running an esports team or organization is hard and expensive. This is written for esports teams, organizations and sports clubs working with esports. My mission is to provide a wide range of ideas and ammunition for potential revenue streams so you can develop and run profitable esports teams and organizations. In 2015, I founded what is now one of the biggest esports organizations in Denmark with several [...]
Esports Funding Guide – DNA – define your mission statement
Identity your DNA - Mission Statement Before we start looking at money and sponsorships in esports we need to start with the basics. Every esports organization must describe its mission, two V´s (vision and values), and goals. An organization's mission, vision and values set the direction of the organization. These may sound like things that only large companies need (or have the time to do) but you will quickly find that without direction, [...]
Esports Funding Guide – DNA – Vision Statement
Esports Funding Guide - DNA - Vision This is what your company aspires to be which can be quite different from what your company is actually doing (your mission statement). When done right, your vision statement can and should help drive decisions and goals in your company. Here are some examples of some good vision statements: The Green Bay Packers’ (NFL team) vision is to become and remain the standard of excellence against [...]
Esports Funding Guide – DNA – Core values
Esports Funding Guide - DNA - core values Core Values are what support your vision and shape the culture of your esports organization. They are your organization's principles, beliefs, and philosophy. Try limiting yourself to five core values. Once you get beyond five it’s hard for your team to remember which are the most important. Here is an example of the Ninjas in Pajamas’ core values: We are passionate about our brands, businesses, [...]
Esports Funding Guide – DNA – setting goals
The complete guide to build & fund an esports organization Learn how esports teams, organizations, and sports clubs can create solid and profitable revenue streams and secure the operation and development of their esports activities. Get the latest online course - right here! Esports Funding Guide - DNA - Setting goals Goals are important to serve as a compass so you know where and how to steer your boat. Without goals, your [...]
Esports Funding Guide – DNA – create your story
Esports Funding Guide - DNA - create your story You’ll find Nike’s mission statement on their website under the about section. It says, “Bring inspiration and innovation to every athlete in the world.” (Source: https://about.nike.com/) Behind that mission statement, Nike has created a story, vision, goals, and core values that all tie into each other in the form of their mission statement. Having a story to support your esports organization is important. Your [...]
Esports Funding Guide – DNA – how much money do you need?
Esports Funding Guide - DNA - how much money do you need? How much money do you need, by when and for what? In order to figure this out, you’ll need to start by setting some goals, initiatives, and timelines. Setting goals Now that you have identified who you are and what your purpose is as an organization, you can move your attention to your goals and efforts. Start by describing your goals [...]
Esports Funding Guide – DNA – define the management team
Esports Funding Guide - DNA - define your management team Why do you need to define your management team? Investors, brands and partners invest in great teams, want to work with powerful and talented people, and most of all want to be a part of your company’s success. Therefore, it is extremely important that you sit down with your management team and describe who you are, what you have done, why you are [...]
Esports Funding Guide – DNA – defining your services and products
Esports Funding Guide - Defining your services and products What can you offer a new partner? Show your brand identity It’s true that you can’t judge a book by its cover, but it’s also true that books are often recognized by their cover. Whether you are dealing with a small team, or international competition, you cannot introduce yourself with an inaccurate image. Invest your time and resources on a logo design and a [...]
Esports Funding Guide – closing sales in esports partnership sales
Esports Funding Guide - closing sales in esports partnership sales Now you have a CRM system full of interesting and relevant potential partners to call and with whom you can schedule meetings. I have spent over 20 years in sales and business development, allow me to share some of my best experiences with you so you can be as successful as possible at selling partnerships. Feel happy Before you do anything, you should [...]
Esports Funding Guide – partnership management in esports
Esports Funding Guide - partnership management in esports Now that you have closed some partnerships, you have to keep your partners happy. The general rule in partnership management or “customer success”, is happiness. Keep your partners happy, and they will stay with you. If the partnership still makes sense of course. If the partnership is negative in anyway or takes up too many resources, you need to talk to each other to understand [...]