Empowering Esports Excellence

Crafting Strategies for NGOs, Schools, Governments, Clubs & B2B Companies.

Martin Fritzen
Martin Fritzen
Esports Strategy Consultant

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    Hello there, I’m Martin Fritzen. Navigating the esports realm is my forte. From strategy formulation to execution, I’m here to guide you every step of the way. Let’s turn your esports visions into game-changing realities together.

    Esports insights transforming schools, NGOs, governments, and clubs globally

    Comprehensive understanding and guidance on navigating the esports landscape, helping entities capitalize on emerging opportunities.

    Expert advice on identifying and leveraging potential revenue sources within esports, from sponsorships to partnerships.

    Strategies to effectively engage and resonate with the younger, esports-centric audience, boosting relevance.

    Expertise on genuine brand/entity integration within the esports community for maximum impact and loyalty.

    Advice on tailoring and innovating offerings to match the specific demands of the esports market.

    Insights and strategies on forging valuable relationships and collaborations within the esports ecosystem.

    Guidance on crafting esports-centric policies that ensure ethics, fairness, and participant safety.

    Expert advice on crafting impactful PR campaigns in the esports domain, addressing misconceptions and accentuating positives.

    Martin Fritzen

    Martin Fritzen

    Esports Strategy Consultant
    Martin Fritzen

    Strategizing Esports Success Across Sectors

    Through bespoke strategies, I guide colleges, universities, NGOs, governments, and municipalities in harnessing the power of esports. These strategies not only elevate student and community engagement but also foster growth, resource optimization, and boost reputation. Together, we can create a success story that resonates both in your specific sector and the wider esports community.

    Why work with me?

    Accelerated Program Launch

    Deep Esports Strategy Expertise: With years of experience, I possess a deep understanding of the esports ecosystem. This enables me to craft tailored strategies that cater specifically to your organizational needs.

    Revenue Generation

    Hands-on Approach: My commitment goes beyond mere consultancy. I actively engage with your team, ensuring that strategies are not only designed but also executed effectively.

    Student Engagement

    Diverse Experience: Having collaborated with NGOs, governments, educational institutions, and B2B companies, I bring a wealth of insights from various sectors. This makes me adept at addressing unique challenges.

    Student Engagement

    Genuine Passion for Your Success: My motto, “Your success is my success,” truly reflects my dedication. I invest my time and effort to ensure you achieve your desired outcomes in the esports domain.


    Insights from esteemed colleagues and partners. Delve into perspectives and testimonials from esteemed colleagues, partners, and industry peers who have collaborated closely with me on various esports initiatives and projects. Their insights provide a window into the dedication, expertise, and strategic acumen I bring to the table.

    Anyone who works with Martin or reads his books will understand the commercial mechanics in esports and get a ton of actionable insights to implement immediately.


    Jonas Gundersen, Chief Operating Officer - Ninjas in Pyjamas

    Jonas Gundersen, Chief Operating Officer – Ninjas in Pyjamas

    Martin and his books contain a fascinating and deeply personal insight into the world of esports that goes behind stereotypes and provides a good foundation for understanding how gaming can provide a framework for strong and committed communities.


    C:\Users\Martin\Desktop\2023-08-20 07_41_28-Rune K. L. Nielsen, psychologist, Ph.D., associate professor of game psychology,.png

    Rune K. L. Nielsen, psychologist, Ph.D., associate professor of game psychology, IT University of Copenhagen

    My session with Martin gave me a newfound appreciation for the impact relationships can have on the esports space you are trying to create, and he provided some very helpful resources to utilize as well! He came alongside me in my passion for my esports program & made me excited to see its new potential in growth & sustainability!

    Zachariah Lail

    Zachariah Lail, Varsity Esports Program Manager, Huntington University

    Martin Fritzen was our guest speaker at our summit on esport. His presentation on how Denmark deals with esport was quite fascinating and a totally new approach to us. Martin’s proactive ideas and his experience in this field are of great value.



    I met Martin at the V4 Future Sports Conference back in 2019. Back then I was the organizer of the attendees and their professional presentation and I have to say the competence of Martin is unquestionable. He knows so much about the industry of esports, that adding him to any conference or lecture regarding the business of digital sports is a huge plus. Speaks and presents well and he is also a kind and curious person. Highly recommend working with him in any matter!

    Oliver Szabella, Hungarian Esports Federation

    Oliver Szabella, Hungarian Esports Federation

    Martin Fritzen

    Through my writings, I share my deep understanding of esports funding, offer a blueprint for a successful esports organization, explore the profound impact of esports on individuals, and provide a detailed roadmap to introduce esports to university campuses.

    Esports funding guide

    How esports teams, organizations and sports clubs can create solid, profitable revenue streams to secure the operation and development of their esports activities.

    The Successful Esports Organization

    This book is designed to give you the blueprint on how to build and fund an esport organization

    How Esports Transforms People

    Theories. Evidence and Real-Life Experiences

    Leveling up campus life

    A comprehensive guide to implementing esports at Universities

    Empowering esports in schools, NGOs, governments, and clubs globally

    Martin Fritzen Empower College and University Esports

    I am A True Partner

    In your esports journey, I stand by your side as a genuine partner. My commitment goes beyond mere consultancy; it’s about building lasting relationships and ensuring you have the guidance and support you need at every step.


    My mission is to empower organizations to navigate the dynamic world of esports successfully. I aim to provide tailored strategies and actionable insights that translate to real-world results, driving growth and elevating your brand in the esports domain.

    Industry Experience

    With years immersed in the esports landscape, I’ve amassed a depth of knowledge and insights. Having collaborated with a diverse range of entities, from educational institutions to B2B companies, I bring a wealth of experience that ensures solutions tailored to your unique challenges.

    Global Reach

    Esports is a global phenomenon, and I’ve had the privilege of working with organizations across the globe. This gives me a broad perspective on trends, strategies, and best practices from different regions, ensuring you benefit from a truly global viewpoint.

    Let’s Supercharge Your Esports Program