Strategic Esports Solutions

Unlocking Esports Potential: Tailored solutions addressing your unique challenges to harness the dynamic power of esports.

National Sports Associations

Transform traditional paradigms, boosting membership with esports synergy.

Services to
National Sports Associations

Incorporate esports to regain members, enhance tech prowess, boost PR, unlock sponsorships, diversify activities, and engage untapped audiences. Transform exclusion to inclusion. Seize the future now.

Esports Implementation Strategy

Guide associations seamlessly into the world of esports, ensuring they stay relevant and appealing to younger audiences.

Member Retention and Growth

Use esports as a bridge, attracting both traditional athletes and esports enthusiasts, while reducing member attrition.

Digital Transformation

Equip associations with the knowledge and tools to effectively incorporate modern tech and digital solutions, improving their operational efficiency.

Inclusive Engagement

Broaden the membership base, ensuring that both elite athletes and those less traditionally engaged (including those who might be perceived as ‘less athletic’) are included.

Sponsorship & Partnership Development

Equip associations with proven strategies and insights to navigate the esports ecosystem, empowering them to forge valuable collaborations for financial growth and sustainability.

Esports Education and Training

Provide tailored training for members, ensuring they understand and can capitalize on the unique nuances of esports.

Community and Fan Engagement

Design strategies to create a vibrant and engaging community atmosphere around esports, fostering loyalty and excitement among fans.

Branding and PR

Craft compelling narratives that highlight the association’s foray into esports, ensuring positive public perception and increased brand equity.

Book Your Free Session here

Book in my calendar today and speak directly with me and unlock the potential of your esports vision


Insights from esteemed colleagues and partners. Delve into perspectives and testimonials from esteemed colleagues, partners, and industry peers who have collaborated closely with me on various esports initiatives and projects. Their insights provide a window into the dedication, expertise, and strategic acumen I bring to the table.

Anyone who works with Martin or reads his books will understand the commercial mechanics in esports and get a ton of actionable insights to implement immediately.


Jonas Gundersen, Chief Operating Officer - Ninjas in Pyjamas

Jonas Gundersen, Chief Operating Officer – Ninjas in Pyjamas

Martin and his books contain a fascinating and deeply personal insight into the world of esports that goes behind stereotypes and provides a good foundation for understanding how gaming can provide a framework for strong and committed communities.


C:\Users\Martin\Desktop\2023-08-20 07_41_28-Rune K. L. Nielsen, psychologist, Ph.D., associate professor of game psychology,.png

Rune K. L. Nielsen, psychologist, Ph.D., associate professor of game psychology, IT University of Copenhagen

My session with Martin gave me a newfound appreciation for the impact relationships can have on the esports space you are trying to create, and he provided some very helpful resources to utilize as well! He came alongside me in my passion for my esports program & made me excited to see its new potential in growth & sustainability!

Zachariah Lail

Zachariah Lail, Varsity Esports Program Manager, Huntington University

Martin Fritzen was our guest speaker at our summit on esport. His presentation on how Denmark deals with esport was quite fascinating and a totally new approach to us. Martin’s proactive ideas and his experience in this field are of great value.



I met Martin at the V4 Future Sports Conference back in 2019. Back then I was the organizer of the attendees and their professional presentation and I have to say the competence of Martin is unquestionable. He knows so much about the industry of esports, that adding him to any conference or lecture regarding the business of digital sports is a huge plus. Speaks and presents well and he is also a kind and curious person. Highly recommend working with him in any matter!

Oliver Szabella, Hungarian Esports Federation

Oliver Szabella, Hungarian Esports Federation

It’s not just about strategies,
It’s about ‘YOUR VISION’!

Engage with my expertise to transform your aspirations into a successful esports initiative, ensuring you reach your goals in the dynamic gaming landscape.

Martin Fritzen


Esports Programs Supervised


Funds Raised


People Influenced

Some Brands We Work With

We’re proud to empower esports success alongside these esteemed institutions.

Martin Fritzen

It’s not merely strategy,
It’s ‘YOUR AMBITION’ realized!

Harness my expertise to turn your esports aspirations into tangible successes, navigating the ever-evolving gaming arena confidently.

Martin Fritzen

1st Approach We Follow

1st Step: Discovery & Alignment

Before anything else, I invest in understanding your vision, your challenges, and the objectives you’re aiming for. By gathering insights directly from your team and aligning them with the vast possibilities esports offers, we ensure that our collaboration is built on a foundation of mutual trust and clear direction.

2nd Approach We Follow

2nd Step: Tailored Roadmap Development

No two organizations are the same, and neither should be their esports strategies. Drawing upon my extensive experience, I craft a bespoke roadmap for our journey. This involves transparent communication about budget considerations, stakeholder engagement, pivotal milestones, and the broader vision. Every detail is carefully curated to align with your unique needs and aspirations.

Martin Fritzen
Martin Fritzen

3rd Approach We Follow

3rd Step: Hands-on Guidance & Collaborative Execution

Your success is my success. As we set our plans in motion, I remain deeply involved, providing continuous guidance and ensuring each decision resonates with our established goals. Think of me not just as a consultant, but as a dedicated partner in this journey. Together, with collaboration at the heart of our endeavors, we’ll navigate the esports landscape and transform your aspirations into tangible achievements.

Martin Fritzen
Martin Fritzen

Esports Strategy Consultant

Empower NGOs, Schools, Governments & Clubs

Esports insights transforming schools, NGOs, governments, and clubs globally

In every step you take toward success, I’m right there beside you, celebrating each achievement and navigating every challenge. Because when you thrive, it’s a shared victory.

Martin Fritzen – Esports Strategy Consultant

Martin Fritzen