Esports Funding Guide – typical mistakes when talking to investors

Talking to angel investors and trying to land a seed investment could be the way you want to fund your goals. Based on interviews with IPO Capital and a few other investors, here are the main mistakes esports teams and organizations made when talking to investors that led them to fail.

IPO Capital invest capital as well as provide access to strategic human resources to cash-flow positive Nordic businesses. Their primary focus is on family or founder owned businesses that could benefit from a generational change of ownership whereby they provide an exit strategy to the current shareholders and serve as the new stewards that care for the business and preserve the founder’s life’s work.

Lack of synergy in the team

Who are you, what have you done, how dedicated is your team, and what will you do together that no one else can?

Lack of unique profiling and storytelling

Why is your project unique and how do you differentiate from everyone else doing almost exact the same thing? Why invest in your project?

Lack of clear business plan

How do you make money? Where is the business opportunity and how will you grow the business?

Lack of measurement

Which metrics can investors use to measure the investment and the growth of the project?

Lack of risk management

How likely is it that the investor gets their investment back?

Lack of vision

Where is your project in 3-5 years?

Lack of tactics

What goals will you achieve in the next 2-3 years?

Lack of operations

How will you reach your goals over the next 1-2 years?

Working closely with an investor could be an idea, but they vary from project to project.

Martin Fritzen

Gaming and esport project manager, keynote speaker and adviser. I develop and implement esport activities with grassroots sport organisations. Bringing new members, new sponsors, new activities and media coverage for grassroots sports clubs.


Phone: +45 51931107

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