Core Values are what support your vision and shape the culture of your esports organization. They are your organization’s principles, beliefs, and philosophy. Try limiting yourself to five core values. Once you get beyond five it’s hard for your team to remember which are the most important.

Here is an example of the Ninjas in Pajamas’ core values:

We are passionate about our brands, businesses, products, esports, and most importantly; the people who make up our fan base and communities around the world. Partnership and collaboration everywhere is essential. We create an environment where every Ninja is empowered to contribute and is recognized for their effort. We are committed to drive individual growth for our players, teams and employees, creating an inclusive culture where they all can develop and enhance their performance. We act with integrity and high ethics in all of our relationships. We strive for the respect and protection of fundamental human rights.

Here is an example of the Orlando Magic’s (NBA team) core values:

COMMUNITY We are committed to investing in our community and strive to make our residents proud, knowing we represent them in all we do. We invest our time, talent and resources to positively impact the lives of our fans and our community. We help children, especially those most at risk, reach their full potential by investing in their future. We are dedicated to creating an inclusive environment in which our fans, community and employees feel welcome, valued and appreciated.

INNOVATION We promote a culture of creative thinking and informed risk taking. We continuously challenge ourselves and ask “why” and what we can do to be the best. We drive change through collective creativity and foster an environment where employees are encouraged to take risks in an effort to achieve breakthrough results. We develop innovative ideas to achieve added value for our colleagues, partners, fans and the community.

LEGENDARY We are committed to providing world-class service and entertainment to our customers by creating legendary moments. We are committed to winning with integrity. We do what is right, not just “what works.” We hire and develop the best talent; employees that are passionate about delivering excellence.

TEAMWORK is a key driver to our success on and off the court. We support teamwork through a culture of trust, respect and camaraderie. We practice selflessness on a daily basis and acknowledge that we are on the same team working towards one goal. We value multiple perspectives and diverse expertise. We foster a collaborative environment that allows for creativity in approach, ideas and suggestions for the greater good of the Orlando Magic. We are resilient and adhere to the values and vision of the organization, remaining positive through adversity while continuing to support one another. (Source:

Your job now, is to create the core values of your esports organization.

Martin Fritzen Esports Speaker

Martin Fritzen

Passionate esports strategist with a proven track record. Dedicated to empowering institutions and businesses through actionable insights and tailored approaches. With deep industry knowledge and a commitment to sharing expertise, I help entities navigate the evolving esports landscape, turning aspirations into realized successes.


Phone: +45 51931107

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