Running an esports team or organization is hard and expensive. This is written for esports teams, organizations and sports clubs working with esports. My mission is to provide a wide range of ideas and ammunition for potential revenue streams so you can develop and run profitable esports teams and organizations.

In 2015, I founded what is now one of the biggest esports organizations in Denmark with several teams and coaches, as well as hundreds of paying members and profitable revenue streams. In 2017, I was hired as the Esports Project Manager at Danish Gymnastics and Sports Associations (Danske Gymnastic- & Idrætsforeninger) (DGI). DGI is a sports association in Denmark that works to better the conditions for more than 6,500 member sports clubs and their more than 1.5 million members. My job is to lead a team of 14 people to develop esports activities in the 6,500 sports clubs around Denmark. For the last two years I have heard the same question over and over

“How can we make money to develop and run our esports team or organization?”

It is a fair question, as running an esports team is expensive. Depending on the size and ambition of the organization, you need money to pay for expenses such as salaries, apparel, media and content production, travel and accommodation, tournament fees, software, hardware, gear, sales and marketing. Additionally, you have to consider costs incurred from location, rent, utilities, internet, food and so on.

This is a collection of successful experiences and strategies from over 100 esports clubs and organizations in Denmark. I have met and talked to over 50 esport and gaming industry leaders and brands like; Logitech, Microsoft, Red Bull, Razer and Intel, to understand, why and how they do esport partnerships.

This is designed to provide you with an inspirational catalogue of ideas for you to create several profitable revenue streams, and thus, securely manage the operation and development of your esports team, organization or sports club.

The suggestions found in this guide are all based on my personal experiences working to help build grassroots esports in Denmark. All the advice that I give you has been tried and tested for esports organizations of all sizes, and I hope that it will help yours as well.

Key takeaways:

  1. Develop strong teams and work with great people.
  2. Build a unique mission statement based on your core values and vision.
  3. Set simple and clear goals.
  4. Plan 1, 2, and 3 years ahead.
  5. Reduce your costs.
  6. Understand why your organization is unique and how you can make a difference to partners
  7. Secure the revenue streams you will need to achieve your goals.
  8. Continuous development and learning.
Martin Fritzen Esports Speaker

Martin Fritzen

Passionate esports strategist with a proven track record. Dedicated to empowering institutions and businesses through actionable insights and tailored approaches. With deep industry knowledge and a commitment to sharing expertise, I help entities navigate the evolving esports landscape, turning aspirations into realized successes.


Phone: +45 51931107

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