9 Steps to start an esports club
Step 3: Finding alliances and board members
When I started the esport association, I met with the chairman of the board and he asked me to bring my game plan and eight names for the esports board. The following week I came back with 14 pages of a detailed game plan and a list of ten people, who I wanted to be part of the esports club.
How? I created a Google form where interested people could sign up. I shared it on social media and asked if anyone wanted to start a local esports club with me (unpaid/volunteer work). They could sign up and I would contact them. Then I invited the candidates for a meeting. They were adults with different professional and gaming experience; I needed people who could do the things that I could not.
It is important to build a board with a variety of competencies. Look at a person’s skills, rather than age or experience. In the end, our board consisted of four people with gaming experience, three people with no gaming experience and myself as the chairman. As a group we had professional experience from banking, education, sales and marketing. We were all unpaid volunteers but all members, coaches and board members paid a membership fee to be part of the esports club.
Once you have recruited the right people for the board, you can sit down and show them your game plan again. I suggest discussing your plan on an operational level and figuring out the answers to these questions first:
- What should you call the club? What will your logo, colors, website, social media, streaming profile and so on, be.
- Which games should you offer training in?
- How, where and of what frequency should your members train?
- How do you find coaches? (and educate them?)
- What does it cost to be a member?
- How does money come into the esports association?
- How can you work together with parents and schools?
- How many members do you want?
- Are your members going to tournaments? If so, how?
- Should you hold your own events, if so, how? – And many other topics.
Your goal will be to create the foundation and framework for the esports club. If you are part of a traditional sports club, there might be internal rules on colors, shirts, and brand names that you should be aware of.